AMP’s mission is to preserve live Southern music by making the experience easily accessible in venues where music still matters and the fans can feel connected to the artist. The AMP family of artists are all dedicated to this connection to people who appreciate the art of music and who are willing to support it.

Live music is an integral part of the Southern culture. From the blues, to country, to rock, to Americana, to bluegrass and to folk, the music created in the South is heartfelt and powerfully moving. Whether on a back porch or the stage of a large outdoor festival, Southern musicians are constantly moving music forward through collaboration with other artists and by telling the stories about the southern way of life. In the 21st century, our world has become so fast paced and filled with so many outlets for entertainment. Our aim is to facilitate the connection between the South's best live music and its venues and fans.