The Health Food Exchange is a long-awaited global B2B marketplace for the health food industry provided by the AP Corporation based in Los Angeles, California. The platform has specially designed for any players in the supply chain includes manufactures, raw materials suppliers, distributors, importers and exporters, and retailers to really engage business trades by listing their current buy or sell offers in the exchange. Members of the exchange have the ability to post their business literature and promote their products in greater details to a business focused audience. This service provides not only a great way to introduce innovative products to the industry, but also the visibility of companies in the internet world. Major search engines are powerful but they are unable to distinguish the business focused websites from consumer focused websites.