AamarnA Lifestyle was founded by AainaA-Ridtz A R and Sh. SFZY, as Malaysia's alternative new media magazine in creating awareness of living, and the little things that make Life, ever more worthwhile. AamarnA Lifestyle is backed by its founders and a small group of individual investors.

Amarna {also known as Al`Amaarna} is an archeological site on the location of the capital city built by King Akhenaten. The original name used by the ancient Egyptians was Akhetaten, meaning "the Horizon of the Aten". The site was discovered in 1887 when a local woman digging for sebbakh {decomposed organic remains that can be used as plant fertilizer} uncovered a cache of 300 tablets {now known as the Amarna Tablets or Letters}.