About

We enhance beauty through active lifestyle triggered products that support the environment. We merge beauty, science and athletics by boosting active people’s face care regime through exercise triggered skincare that is also championing environmental causes. Achillea Beauty is a sustainable brand that helps active people fight acne, aging and lack of glow. Anyone who is exercising could extend the benefits of workouts on the skin and look after their face skin wellbeing at the same time.

Brand Purpose
We created Achillea Beauty for two reasons: to support oxygen creation by planting trees and to promote an active lifestyle which not only relies on oxygen but it's also vital for the activation of our products. Without oxygen and exercise our brand cannot come to life. Our relationship with the environment is similar to a song: the causes we believe in and fight for are the song's notes and our brand is the space between the notes. If you look only at the notes, or just at the spaces, they don't mean anything. Whereas, the spaces and notes combined form a song and rely on each other for a perfect togetherness.

Mission Statement
To promote and support an active lifestyle that triggers our environmentally responsible products. To disrupt the beauty market with a product that celebrates sport, sweat, heart beats and general wellbeing.

Vision Statement
We envisage a world where more people are getting active and exercise, look after their skin and also care more about what their beauty products contain and if the companies making them give something back.

We see ourselves as a truly unique brand, the first one that has developed a range of products dedicated to exercise. There isn’t any other company in the market that leverages the state of the skin during workouts (increased heart beat, open pores, blood pumping closer to skin level, skin cells going into repair mode, sweat) to fight acne, aging and lack of glow through intelligent ingredients. Other companies that focus on exercise have developed make-up that stays in place and resists the changes at skin levels, but no one has focused on skincare and a pre, during and post workout beauty ritual. By reframing exercise as an act fuelled by nature that enhances skin health, Achillea could land as the fitness partner for the active eco-conscious consumers.
Our strengths lay in the unique positioning on the market that provides a distinctive benefit to our target audience. Achillea sits at the intersection of three distinct areas: skincare, fitness and eco consciousness. It is also creating a niche vertical within these by being the first skincare brand designed to be activated during physical exercise that has been born from a clear purpose to support environmental causes.

Achillea Beauty is filling a whitespace that is the sweet spot of skin care, fitness and eco consciousness. We offer motion activated products that have specifically formulated for exercise, no one else in the market does that at the moment. We also have a unique blend of super potent, premium ingredients and environmentally friendly packaging with a good cause to support through the brand.

Hero spray: A drop of magic is a true results-driven hero spray, jam-packed with hardworking antioxidants that deliver a delightful burst of hydration to support the skin during exercise. No matter your choice of workout, the potent dose of hyaluronic acid inside, provides time-released hydration without clogging pores for a plumping effect and luminous finish that will accompany you long after the exercise routine is over. Activated by your exercise, the second step in the workout beauty routine will flood your complexion with mighty ingredients that help keep the skin barrier in tip-top health.

Cleanser for before and after exercising: Kick some dirt is the perfect cleansing micellar water specially designed to prep your skin for workouts and the application of A Drop of Magic spray. A do-it-all option is perfect for melting your toughest makeup away, as well as cleaning the skin post exercise before cocooning it in the divine Jelly by now mask. The formula is packed with nourishing ingredients to protect your skin’s all-important moisture barrier. The dirt, pollution, makeup and all the general grime that can build up on your face throughout the day will be swept away delicately in one rinseless, pristine step that also delivers a soothing hydration.

Mask: Jelly by Now packs some impressive dew delivery ingredients as well as the ultimate moisture boost for the post-workout skin. Powered by unparalleled superactives and a nutrient dense formula perfected by science, our luxurious mask has been designed to cocoon your complexion after the flurry of changes at skin level during exercise.