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"Best Corporate Communications, Nonprofit "
“The Business Beat News Tip Sheet™”
Objectives: The Los Angeles County Economic Development Corporation (LAEDC) asked MAYO Communications to design a corporate communications program that would foster a better understanding and awareness of the LAEDC as a whole. The ongoing program would educate the media and the media would in turn educate its target audience. Another objective was to help attract new corporations to join the 501 (c) nonprofit organization, whose mission is to attract and retain jobs and businesses in Southern California.
Target Audiences: Our primary audience was the business print, TV and radio media in Southern California. Our secondary audience was the public and any business and nonprofit organizations that could benefit from LAEDC’s membership services.
Implementation: MAYO first designed a template and masthead for a new electronic newsletter called The Business Beat News Tip Sheet™ (BB), which would be edited and distributed by MAYO Communications monthly – and more often when needed – to the media only. Due to the business supported and bureaucratic structure of LAEDC, we composed and produced the BB’s vision and mission as well as media story guidelines so there would be no misunderstanding amongst senior management, staff and membership. We knew it would be a struggle internally, because something of this nature had never been tried before; it was a big risk to membership and we would face the challenges of some micro-management. We first sought approval from top management and when we made our presentation to senior staff we were already a hit due to our innovative ideas and past successful media programs. Everyone bought into the concept and agreed to follow the guidelines of the BB. One way we ensured the new communications vehicle would move forward without impediment was by having one or two top managers, namely Chief Economist Jack Kyser or Wally Baker, review and sign off on the BB to meet media deadline pressures.
To improve corporate communications internally we worked with each regional manager to encourage them to provide story ideas from their five regions that included Long Beach, San Bernardino, San Fernando Valley, San Gabriel Valley, Orange County and Downtown Los Angeles. We also persuaded the World Trade Center Association of Long Beach and Los Angeles to contribute stories of regional business interest. For the award-winning results and other case studies please visit:
http://www.mayopr.com/id28.html
MAYO serves as a board member of the Entertainment Publicists Professional Society (EPPS), serves on Entertainment Business Industry Council (Beverly Hills Chamber (BHC)) and is an active member of the Public Relations Society of America (PRSA-LA), MAYO is an active member of the Academy of Television Arts & Sciences and is a past member of the Radio TV News Association and is an active member of the LA Press Club. MAYO is 100 percent Spanish and Woman Owned Business Enterprise (WMBE) registered with Los Angeles County.
2008 Short Client List:
Hydra Properties, LLC, Abu Dhabi reality TV show “Hydra Executives” Everyone Loves Buttons USA (www.ELBusa.com) Custom made promotional items
SafeMedia Corporation, Entertainment Technology www.safemedia.com, Boca Raton, FL
University of Southern California (USC), Los Angeles, media relations (www.usc.edu) Los Angeles County Economic Dev. Corp. (www.laedc.org) Chief Economist Jack Kyser
World Trade Center Association of Los Angeles/Long Beach (www.wtcanet.org/) Advantage SCI (www.advantagesci.com) Counterterrorism Expert Elsa Lee, Los Angeles.
H20 Entertainment, Wilmington, NC cast of “Whittaker Bay” includes Aldridge Twins Swirl Films, Inc., Wilmington, NC (Filming “Grand Strand” Fall TV teen drama) and movies Award-winning Actress Stefanni Brass (www.stefannibrass.com), Hollywood, CA.
Stevie Wonder’s (Benefits) www.dreams.20m.com/about.htm) www.StevieWonder.com SafeMedia Corporation, Boca Raton, FL Younique Dolls, (culturally mixed dolls), Toronto, Canada SoCal Gas Company, minority diversity sponsored business startups, downtown LA. MTA (www.MTA.net); SoCal Rail Authority (www.metrolinktrains.com)
**Partners and Associates of MAYO Communications include: Academy of Television Arts and Sciences; California Fashion Assn.; Asian Pacific Business Assn. and British American Business Assn. Los Angeles County and City of Los Angeles Minority Owned Enterprises, Entertainment Industry Business Council, Entertainment Publicists Professional Society, and National Assn. of Women Owned Business, LA. For more about MAYO visit: www.MayoCommunications.com, or www.MayoPR.com, www.LAentertainmentPublicity.com, and www.MayoPRSwitzerland.com