Alto Marketing is a committed and forward-thinking specialist healthcare and life science communications consultancy founded in 2002. We can confidently claim that we are experts in lead generation, and our sound marketing and sales experience in the life science and healthcare sectors has been the backbone of Alto’s success.
With extensive experience of worldwide marketing in sectors including (bio)pharmaceutical, diagnostics and medical devices, we have the skills, creativity and contacts to plan and execute winning marketing campaigns.
We can work with you on a turnkey basis, developing your communications strategy, managing the tactical implementation and providing full feedback and campaign analysis. Alternatively, we can work on a project basis, managing any marketing activity with reassuring diligence.
Our focus is on accountability and outstanding project management to build a long-term partnership with you.
Our approach is to align your marketing and communications directly to your business goals. This ensures that we not only raise the profile of your organisation and awareness of your products and services, but also deliver quantifiable business results.
Alto’s campaigns encompass four pillars of activity:
This is the strategic approach we apply to all integrated marketing communication plans and forms the bedrock for all on-going and future activity. It is our consultancy and strategy services.
• Strategy development
• Campaign planning
Is the creation of relevant and valuable marketing content to attract, acquire and engage with your target audiences with the objective of driving profitable action. It includes technical and business science writing.
• Press releases
• SEO PR
• White papers
• Case studies
• Website/blog copywriting
• Sales material copywriting
Once marketing content has been developed it is vital that it is disseminated in the most appropriate way to reach your range of audiences. We do everything we possibly can to reach them at the appropriate time in the buying cycle when they are predisposed to responding positively.
• Media relations and events
• Features research and planning
• Press and digital advertising
• Direct mail
• Marketing collateral
• Exhibition support
• Promotional items
• Pay per click (PPC)
This is what we do to track, measure and engage in conversations with your target audiences. It provides an opportunity to take a more personalised and interactive approach to connecting with your customers and prospects.
• Buzz monitoring
• Social media
• Email marketing