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Since the late 1700, the Fujimori family has kept the tradition of Awa Washi, Japanese papermaking. The papermaking of Washi was commercialized by Chozo Fujimori, the head of sixth generation, and it was passed onto Minoru Fujimori, the seventh generation leader of Awa Washi. In 1976, Awa Washi was designated as an Intangible Cultural Property of Tokushima Prefecture. Minoru was also selected as Master Craftsman and awarded the medal for Technical Excellence by the Japanese Ministry of Labor. Later, the tradition was taken over by Yoichi, the eighth generation, and he opened a new possibility of Washi by starting the production of machine made paper while maintaining a production technique of hand made paper. In 1989, the Hall of Awa Japanese Handmade Paper was established as a non-profit museum, and it offers a work space and possibilities in creation with Awa Washi to the artists from the worldwide.