Anne Willi is Franco-Swiss and grew up in Paris. At the end of her studies in fashion design she created her first collection under the name: Anne Shimon in Tel-Aviv. In 1998, she was the first designer to invest in Rue Keller, in the 11th arrondissement of Paris, opening a boutique-atelier with under her name Anne Willi. In 2003 the business expanded and Anne opened her independent workshop next to the boutique. At this point Anne began exporting her clothes to sharp multi-brand shops around the world.
In 2010, the Parisian brand opened a new boutique on the left bank of the Seine, rue de l'Odéon, in the Saint-Germain-des-Près neighborhood.
In 2013 Anne Willi opened a pop-up shop in the neighborhood of Cobble Hill, Brooklyn. After a warm welcome to the city, a permanent shop was established in February 2015 on Atlantic Avenue.
Since march 2018, a second location opened  in trendy Williamsburg.
The company is thriving.