I wanted to create my own line, starting with fashion accessories for both men and woman. The idea is about a group dynamic, where the people of the community backs it up, and thus it's a part of the creation; it's not only a 1 person create, but a group effort to make it come to life! 

Arrow Project was born, it came from a crowd of amazing supportive group through the very first crowd funding project.

“Fashion is about the individual’s creative ideas on how he or she wants to present himself to the work, and fashion gives on that channel to express one’s creative personality,” said Arrow Project founder Villoni Wurfel.