The Art of Online Marketing

The Art of Online Marketing was formed by three veteran marketers, Adrianne Machina, Rachel Perlmutter, and Terry Silberstein, each with 20-years of marketing experience under our belts. We use a combination of on-shore and off-shore resources to balance low cost and high-quality, high-touch customer service excellence.

You know what they say – “Failing to Plan is Planning to Fail.” We help develop and sharpen up your strategic business plans and map them to a realistic, action-oriented marketing plan. We focus on those areas where you’ll get the most “bang for the buck” and make sure that every plan can be realistically carried out in the allotted time.

The team has trained hundreds of people on how to use various forms of online marketing. Audiences / clients include: Dr. Silegy Maxofacial Surgeon, Dr. Wilson DDS Study Club, UW-Madison Division of Continuing Studies, Microsoft, The Partner Channel Events, Vertical Response, and On Rite.

Branding is one of the most important aspects of having a business. It is important to market your brand effectively and in a consistent manner so people know who you are and what you stand for. The backbone of branding is a logo. When people see your logo they should be able to associate it with your company values. We can help you build a brand that will leave a lasting impression.

Most websites are created by graphic designers who put together a beautiful looking website, but may not build any marketing tools into the design. As a website development company, we work with you to understand what your sales cycle is like and what your prospects are looking for. Using this information, we integrate opportunities for you to build your prospect list, automate some of your marketing processes and provide solutions that can lead to faster sales conversions using your website and online tools.

Developing your website is only the beginning. There are a lot of competitors online pursuing the same prospect you are. Promoting your website through Search Engine Optimization (SEO) increases your chances of being found first. As an SEO consulting company, we use proven strategies such as high quality linking, tagging, keyword rich content, blogging and other methods to help our clients win the keyword phrases that will lead people looking for their products and services to them.

Social Media is essential to your marketing plan. Among other things, it allows you to build trust by connecting with prospects and existing clients on a personal level. The problem is, establishing an effective Social Media Marketing plan takes time to understand and implement. We offer excellent training options, but if you find that you don’t personally have the bandwidth to perform the actual functions of social media marketing implementation - we can do it for you.

Companies are switching from traditional advertising to online advertising because it is less expensive and more effective. Without understanding the complexities of online advertising it will cost you more than it should to get the results you want. We will take care of the details such as purchasing ads and utilizing pay-per-click so that never happens to you.

When it comes to business correspondence, you probably consider yourself a decent writer. You probably are! But don’t make the mistake of thinking that because you can write, that you should write your marketing materials. People who are good writers don’t always make good copywriters. Copywriting is writing to persuade. We use a powerful writing technique called persuasion architecture, which naturally pulls people in, and compels them to take the next steps.

E-Learning is the process of putting together online curriculum that students can easily digest. Our e-learning team uses a variety of software programs to build presentations and quizzes that can be re-sold for profit. If you are interested in adding e-module learning to your offering, ask us for a demo of our custom E-Learning solutions.

Upon many occasions, there is still a place for “offline” marketing. Specifically, you need off-line marketing when your target audience chooses to get their information from a traditional source of media, such as direct mail, newspapers and/or magazines, cable/national television advertising, and radio. When appropriate, we can also integrate these advertising channels into your strategy.

The Art of Online Marketing helps assess businesses where they are and helps take them to where they want to be with consideration for their budget, timeline and needs.  The Are of Online Marketing is an experienced team of marketers with specialists in the three most important areas of online marketing (website development, Media Buying (SEO, PPC, Retargeting, etc.) and Social Media Marketing.  They work with both high profile, large clients, as well as small businesses and truly do offer solutions for almost any size client.