Auctorial Pursuits, Inc.

Joanna Cain, registered nurse and publishing consultant, founded Auctorial Pursuits, Inc. in 2004 with the goal of providing clients with the most efficient, cost-effective services for successfully reaching their desired audience. In addition to a background in writing, clinical nursing and nursing education, Joanna Cain has experience in legal nurse consulting, sales, marketing, public relations, event coordination, fundraising, small business development and image consulting.

Ms. Cain also assists clients in growing their businesses by identifying social platforms and branding techniques to bring public awareness to clients' endeavors, thus increasing market share.

Healthcare editorial projects:
-Writing/ghostwriting
-Editing
-Project management
-Author acquisition
-Nursing consultation
-Publishing consultation
-Mediums: print, audio, video, online

Corporate communication materials:
-Press kits
-Orientation handbooks
-Sales and marketing collateral

Non-fiction book projects:
-Ghostwriting
-Collaboration
-Book proposals
-Subject matter expert acquisition and interviews
-Marketing to agents and publishers
-Market/product research of the competition

Mentoring new authors:
-Insight into the publishing process
-Analysis of authors' writing with a focus on constructive feedback
-Identification of writing themes and crafting these into a finished product

Business development:
-Exploring clients' passion(s) to cultivate and identify a social/political platform
-Branding assistance
-Networking and self-promotion skills
-Public speaking skill development
-Tailoring speaking engagements to specific audiences
-Website/blog development
-Direct marketing techniques
-Transitioning clients from one career to new endeavors/careers

A competitive athlete for over 35 years, Ms. Cain has completed the Hawaii Ironman Triathlon, the Maui Channel Swim (10-mile ocean swim), and various other athletic events.