Australians pioneered the yeast-based spread and it is an Australian who is taking this classic to a new level for the 21st century. Sportsman, flier and entrepreneur Roger John Ramsey was born in the small South Australian country town of Cleve. Self-sufficient and resourceful, he developed AussieMite in the belief that, by creating a true Australian product, he was representing the values of the nation. Roger believes in preserving Australia's environment, opposing genetically modified foods, and championing products made in Australia by Australian owned companies.