Industriousness, inventiveness, traditional methods, attention to the needs of its customers and its craftsmen, as well as ongoing research, technological improvement and state-of-the-art manufacturing methods are the foundation on which Beretta has built its image. Since 1526 its competition and military firearms have brought the trademark of this historical gun manufacturer.

Fabbrica d’Armi Pietro Beretta S.p.A. is controlled by Beretta Holding S.p.A., which also controls major sports weapons and optical equipment manufacturers, as well as Italian and foreign sales and distribution firms. In the 2011 financial year Beretta Holding reached a consolidated turnover of 480 million euro. Ugo Gussalli Beretta and his sons, Pietro and Franco, run the business.

The net total sales of Fabbrica d’Armi Pietro Beretta S.p.A. in 2011 reached € 164 million euro.