About |
founded in 2018
The Rooted In team created a new model of shared benefit using their network of people they know in their neighborhood and through the community organizations they participate in, targeting friends and local people of color. Rooted In has 55 local investors, of whom 96 percent are of the BIPOC community, 50 percent are women, and many are Boston residents from Roxbury, Dorchester, Mattapan, and Hyde Park.
Through this innovative approach, the revenue generated by the ROOTED IN cannabis establishments will create a pipeline of generational wealth opportunities for Boston families, and return these revenues back into their own community. The team intentionally developed a model with a low threshold minimum participation of just $1,200 to offer people who are not wealthy a chance to have a financial stake in this newly emerging cannabis industry.
Minority & Locally Owned
From the community, for the community.