Founded as Fantasy Sports Ventures, in October, 2006, Big Lead Sports (BLS) is an integrated marketing and media company with a focus on digital/fantasy sports. In less than four years, the company has aggregated leading independent voices across all major sports, reaching 19 million+ users per month. Leveraging this large, highly engaged audience, BLS develops custom marketing and media campaigns for leading national advertisers. The campaigns combine traditional online media with custom games, content modules, widgets, and other interactive features that highlight the advertiser’s brand. Chris Russo, the former head of the NFL’s New Media Division, is the founder and CEO of Big Lead Sports.