The Blue Heel Society is a growing diabetes online community that was built out a desire to raise awareness about the disease and the ability to share what’s going on with individuals and families dealing with diabetes in their everyday lives.
Blue Heel was started by Tony Cervati and his wife Diane. Her son has type 1 and Tony and Diane wanted to find a way to express what they were going through as well as lending a voice to other families dealing with caregiving for a child with diabetes. Set up as a blog, Blue Heel began very much as a grassroots organization that has evolved based upon it's many followers.
The Blue Heel community had been growing steadily in the last couple of years, and Diane and Tony knew they wanted to expand their efforts and be able to grow the community’s message of hope and advocacy for anyone to enjoy.
The result is the development of the Blue Heel Society’s emagazine. and as Diane Cervati, Co-Founder & Editor In Chief states "We have converted our version of the blog into a unique flipbook, complete with the entire content, migrating all of our posts into an enjoyable magazine format for you, our readers to enjoy on any device. We always envisioned pushing boundaries beyond a simple diabetes blog, and as a result of your continued loyalty we have defined diabetes differently. Wasn't that the point?"
The emagazine contains news and blogs about everything from devices and advocacy to fashion and inspired living. All the while, Blue Heel Society remains true to its roots and gives people the ability to tell their diabetes narratives through their own unique perspectives.