Designer Leonie Limosani launched Bluebelle in 2006. With an amazingly strong Australian following including the utterly gorgeous couple Deborra- Lee & Hugh Jackman, Bluebelle fast became a household name. Stocked in over 450+ Boutiques it is easy to see that Bluebelle is a much loved Australian brand.

Famous for its luxe Bamboo fabrication, the design concept is simple. – Sweet styles that are comfortable and easy to wear. Bluebelle is predominately an Underwear label that has spin off collections including Tutu’s, Bodywear, Womenswear and Accessories. It seems every product developed with this amazing fabric becomes a hit.

In 2013, Bluebelle made a strong entrance into the USA market. Attending Trade Shows in New York was a clear highlight for the team and the future is set to be super exciting!

In the Bluebelle Head Office we love to hear people stop by and tell us just how much they adore our label and one of our favourite stories is now printed upon each of our gorgeous Gift Boxes.. it is a sweet tale of a little girl gazing up to watch her favourite Bluebelle pieces dry on the washing line, bursting with anticipation to be super comfy and gorgeous again… Bluebelle style!

So our challenge at this time is very clear – keep on sharing the Bluebelle love with lots of gorgeous designs and new categories that will make you swoon!

About our luxurious  Bamboo Fabrication:

Bamboo fabric remains one of the worlds most luxurious fabrications. Full of body and depth it is an amazing fabric that boasts the following features:

* Naturally Antibacterial

* Thermal Properties

* Naturally Hypoallergenic

* Naturally UV protectant

* Eco Friendly – in fact it is the worlds most planet friendly fabrics

Historically in Asia, bamboo was used for the hand-made production of paper. But thanks to modern manufacturing, bamboo pulp is now capable of creating bamboo fiber which can be used to make yarn and fabric. Bamboo fabric is a natural textile made from the pulp of the bamboo grass, the bamboo fiber is then made by pulping the bamboo grass until it separates into thin threads of fiber, which is then spun and dyed for weaving into cloth.

One touch of our amazing fabric will have you hooked for life  and that is why our customers sit on waiting lists at their favourite stores each season to ensure their little one has the latest Bluebelle Styles. A true testament to our amazing fabrication and carefully constructed pieces!