Blueprint enables business owners and marketers to accelerate the number of visitors to their Website and generate more sales through the five key areas of Internet marketing: SEO, PPC, social media, Website development, and email marketing.
Founded by Michael Cloke, an SEO expert and instructor since 2005, and Rahim Karsan, the former Director of Marketing for both Strategic Coach and Embanet, they realized that businesses needed a more integrated solution with a focus on results. The solution needed to accelerate the results of two key areas of Internet marketing: traffic generation, to increase the number of prospects that visit a company’s Website, and conversion, to maximize the number of prospects that opt-in as a lead and convert to sale.
They realized that it was extremely difficult for companies to find a single Internet marketing company that truly understood both sides of the equation – traffic and conversion. They understood that marketers and business owners had to work with several vendors to put together the right solution for their particular business, while trying to properly integrate the various technologies. It was for this reason that Mike and Rahim decided to join forces to provide the proper balance of sound marketing strategy, technology, and design, so that companies could get a results-based Internet marketing solution that was easy to manage and scalable.
Their purpose is to make a difference for companies by doing things the right way. Whether that means increasing the rankings of a client in Google through SEO or maximizing the number of leads that a clients Website or squeeze page generates. They view their clients as partners by showing them how their Internet marketing campaign is performing and what should be tested or changed to improve the result. They believe that you can always improve the results of a campaign and they have the stamina and passion to help their customers constantly improve their results.