Bold Betties is a female owned and operated company whose mission is to increase the number of women participating in adventure travel and the outdoors, while connecting them to a global community of like-minded adventuresses. By reducing the cost of gear and travel through partnerships and their online store, and providing support and sisterhood through their online and chapter communities, Bold Betties seeks to take the intimidation out of adventure. Bold Betties was founded in 2014 by CEO, Niki Koubourlis and is based out of Denver, Colorado.