The Volatile Project Ltd. (Bootleggers Cocktail)

Bootleggers Cocktail – Company Overview

Bootleggers Cocktail, owned by The Volatile Project Ltd., is a premium ready-to-drink (RTD) beverage brand dedicated to elevating the cocktail and elixir experience. Founded by three visionaries — an engineer, a chef, and an artist — Bootleggers was born from the belief that world-class cocktails should be as accessible as they are exceptional. Each can is meticulously crafted using proprietary food science, award-winning recipes, and natural ingredients, delivering the quality of a craft cocktail bar with the convenience of ready-to-drink packaging.

Our portfolio includes both alcoholic cocktails and functional elixirs, designed to meet the demands of today’s diverse consumer base. Every product is vegan, gluten-free, and free from artificial additives, appealing to modern health-conscious lifestyles without sacrificing flavor, creativity, or authenticity.

Growth and Market Presence

Bootleggers has rapidly scaled across Canada and the United States, building distribution in key hospitality venues, retail outlets, and high-profile events. Our beverages have been served and sold at some of North America’s most vibrant cultural spaces, festivals, and nightlife experiences. We have successfully placed our products into liquor retail, premium bars, and restaurants, while also activating large-scale experiential events that drive awareness and loyalty for the brand.

Highlights of our journey include:

Over 100,000 units sold across Canada and the U.S. during our early distribution pilot phase.

Award-winning recognition, including multiple medals at the San Francisco World Spirits Competition for our flagship Espresso Martini.

Partnerships with major venues such as Harbour Events & Convention Centre, Subculture LA, and Les Couleurs Gallery.

Expanding distribution footprint across Southern California, Southern Florida, British Columbia, and beyond.

Launch of Bootleggers Elixirs, a non-alcoholic line enhanced with electrolytes and probiotics, designed for wellness-oriented consumers and inclusive social occasions.

Brand Philosophy and Differentiation

Bootleggers is more than just a beverage company. We are a lifestyle brand that merges hospitality, creativity, and community. Rooted in the speakeasy spirit of the Prohibition era but reimagined for today’s culture, our branding connects vintage elegance with modern underground artistry. From limited-edition packaging featuring custom illustrations to immersive event activations that combine music, art, and mixology, Bootleggers builds experiences that resonate emotionally with consumers.

Our marketing is driven by a 360° activation approach:

Collaborative events and festivals where Bootleggers is the featured cocktail sponsor.

Strategic partnerships with music, art, and hospitality communities.

Influencer and social media campaigns designed to connect authentically with both nightlife enthusiasts and health-conscious professionals.

Retail sampling, custom activations, and experiential marketing to convert curiosity into long-term loyalty.

Commitment to Innovation

Innovation sits at the core of Bootleggers Cocktail. From developing proprietary recipes that balance stability, flavor, and shelf life, to experimenting with functional non-alcoholic elixirs, our team continually pushes boundaries. Every product is built on extensive R&D, market testing, and feedback from our growing community of fans. Our focus is not just on creating beverages, but on shaping a new category of elevated, premium RTD drinks that blur the line between craft cocktail artistry and modern convenience.

Looking Ahead

As Bootleggers continues to grow, our mission is clear: to become the leading premium RTD cocktail and elixir brand across North America. With production already established in Miami and distribution expanding across the U.S. and Canada, we are actively raising capital to scale operations, marketing, and partnerships. Our near-term goals include:

National expansion across retail chains and hospitality groups in the U.S. and Canada.

Increased production capacity to meet growing demand for both cocktails and elixirs.

Creative collaborations with artists, chefs, and venues that align with our brand ethos.

Sustainability initiatives in packaging and sourcing, ensuring our growth aligns with responsible business practices.

Conclusion

Bootleggers Cocktail is rewriting the future of social beverages by combining craft quality, health-conscious innovation, and unforgettable experiences. Whether it’s a perfectly balanced Espresso Martini at a festival, a refreshing Tropical Margarita enjoyed at home, or a functional elixir at a wellness-driven event, Bootleggers delivers on its promise:

“Meticulously Crafted. Effortlessly Enjoyed. Anywhere.”