BrandChats provides all the relevant information of the brand or product, the competition, and the keywords that are related to the business, by monitoring and measuring in real time what is being said on social networking sites like Twitter, Facebook, Flickr, Picassa, Youtube, or blogs, forums and news sites.

The solution detects the language of the content and analyzes results to evaluate the influence of the user or environment and its geographical location, the feeling or tone of the content, the subject matter, and the relevant semantic entities that it contains ("tag cloud").