Bunny Up is a brand, but it's also a way of life.  It is our belief that life is too short and we should enjoy life as much as possible while we can.  The "essence" of Bunny Up may be found in what's know as "Bunny Up Moments".  They are special moments between two people who share together to, ...well..."Bunny Up".  Keep it interesting, keep it exciting and enjoy every opportunity to " Bunny Up" regardless of location, time or even activity currently engaged in.  Remember, "Bunny Up Moments" are worth living for.