Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
"The Essence of Search Engine Optimization on Google Is Simplicity." Butch Hamilton
The statement above says it all. SEO services is a combination of putting together a harmonious blend of website construction, and then beginning the process of building backlinks that will push the site higher on the search engines. This consistent building process will prove itself resulting in more readers to your site, and the potential of making sales.
The rule in website promoting is: No Traffic=No Sales
The goal of any effective search engine optimization campaign is to place the website in front of qualified viewers. If those visitors see value in the goods and services offered, the next step is to have them fill out a contact form. The SEO clients job is then to discuss the business aspects, and eventually close the sale. This process is nothing more, nor less, than consistent placing of live submissions on Google in the form of original content in press releases, blog posts, forum posts, and the continuous process of adding links.