C4 Waterman has been pioneering and leading the evolution of the waterman lifestyle, bringing more than 100 years of research and development to deliver unmatched design and technology specifically for standup paddling from the ultimate waves of Tahiti to the whitewater of the Colorado River and calmer freshwater lakes and streams. The company’s values are based on the four core principles of the waterman lifestyle – balance, endurance, strength and discipline. To see the complete line of C4 products including epoxy and inflatable boards, paddles, rash guards and accessories, visit their website.