Repeatable innovation is the result of our unique process. Combining many years of experience with the latest thinking, it focuses on delivering value to the end user. We aim for breakthrough innovation to maximize return on investment by creating significant category growth.
We employ a staged approach, breaking down the innovation process into gated steps. The ideation phase uses research techniques to identify customer needs and appropriate inventions and technologies. This inspires our creative process to produce targeted, achievable product concepts.
The risk management phase investigates key user and technology challenges with a practical approach to maximize the certainty of commercial success. We believe this strategy significantly increases our client’s return on investment.
Product development itself employs our multidisciplinary team in a concurrent process utilising the latest CAD and rapid prototyping methods to create both design documentation and validated working models. Formal design control is applied to meet regulatory standards.
Finally the manufacturing phase engages with the chosen manufacturing partner to ensure reliable, cost-effective production, regulatory compliance and successful product launch.
Design Insight
Today’s challenge is to create highly desirable new products that delight customers, exceed their expectations and are really intuitive to use. Success accelerates sales through word of mouth and great PR buzz.
Our industrial designers ensure that innovation connects emotionally with customers. Branded new products do more than carry a badge, they are the brand made real and must deliver the promise and create an inspired user experience.
Our multidisciplinary approach allows the design team to add value at every stage of the development process. This maintains the integrity of a design in every detail from the concept sketch all the way to the point of sale.
Understanding user needs and offering insight into new solutions are key to delivering a successful product design. At CDP we use ethnographic techniques to give us insight into the lives of our products’ users and better understand opportunities for innovation. We also conduct structured user trials and interviews as an integral part of our design process, providing us with invaluable feedback from real people that we use to refine our designs and minimise risk on investment.
Our expertise in usability also extends to interaction design. We have experience in designing and implementing user interfaces for a wide variety of electronic products, and can develop this simultaneously with product design to offer great value and a well-integrated combination of hardware and software.
Technology Development
Applying new technologies to deliver real value to end users is a pillar of our product innovation process. Whether they originate from our clients R&D team, Universities, research institutes or licensors, our team can develop them to create exceptional performance at an appropriate cost, supported by a reliable supply chain.
This capability is a result of our combined expertise, including PhD level scientists and engineers with qualifications in physics, electronics, optics, materials, semiconductors, microstructures, fluidics, bio-mechanics and bio-sciences. Our three well equipped laboratories allow practical experimentation in a range of fields.
In particular, we are adept at converting what were previously high-end technologies into cost-effective solutions through a thorough understanding of the fundamental science and manufacturing economics.
Managing intellectual property is vitally important and we regularly work with a number of patent agents to help protect our client’s IP and ensure freedom to operate.
Product Engineering
Product engineering turns our concepts into commercial reality. Our in-house team includes chartered mechanical, electronics and software engineers experienced in creating world class products in our user-led innovation process.
A fluent understanding of both enabling and manufacturing technologies, DFM and six sigma techniques maximizes our ability to deliver breakthrough solutions to market, both quickly and efficiently. Our electronics and software engineers work with most industry standard embedded hardware and software platforms using structured development methodologies.