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My name is Farley Boyle and I am the founding director of the children's charity CHASE for Life (www.chaseforlife.org/  which stands for CPR-Health Awareness & Safety Education.  Our mission is to empower anyone with a hand on a child with the basic lifesaving skills needed to sustain a life in an emergency until help can take over.

 

On August 28^th, 2005, my 2 year old daughter Chase survived a near drowning incident thanks to my husband’s quick response and his "optional" education in child CPR. Recognizing that we had been spared, I decided to give back by founding CHASE for Life, hoping that by sharing our experience more people would become inspired to get educated….therefore creating more happy endings as a result.   I am proud to say that my husband’s breath which saved Chase that near-fateful day has gone on to save countless others.

 

Basic lifesaving skills should be a FREE skillset made readily available...... this priceless knowledge should not be elective/optional.

 

CHASE was created to remove the barriers that often prevent people from getting educated. Unfortunately, the majority of our population does not make the commitment towards getting educated due to the lack of time, resourcefulness, convenience and finances. "Unintentional" injury is the leading cause of death in children under the age of 14. Car accidents lead this hideous statistics followed by drowning and choking. From the minute an accident happens until someone calls 911 the clock is unforgiving and ticking. How one reacts in the first 5 minutes of crises is crucial because the average ambulance response time in the U.S. is between 5 and 15 minutes. Most people do not know that brain damage occurs due to lack of oxygen to the brain in just 5 minutes and brain death is highly likely after 6 minutes.

 

With 20 years in the fashion industry, it was very natural for me to take this dated, anxiety causing education and give it a modernized facelift. CHASE demystifies infant/child CPR and Choking Maneuver techniques by enlisting help from fashion, rock and animation. We are NOT reinventing the wheel, just repackaging it in a simplistic, likeable format.