WHO WE ARE
CRAFT Agency is a full service boutique public relations and upscale event planning agency. We make things that surprise and delight the world and our clients. But our focus is also on helping to give our clients a voice, whilst assisting in gaining brand recognition. We believe in building long-term relationships with our clients and our media friends, as we see them as more than clients – we see them as partners. CRAFT Agency combines marketing strategy, creative thinking and targeted execution to deliver high-impact press campaigns, events, shows and more, bringing them to the media and the marketplace.
PUBLICITY AND MEDIA RELATIONS
The senior-level team of media relations strategists and publicists at CRAFT Agency offer unparalleled media contacts and press experience. All media relations campaigns are designed to raise awareness of your brand, company or service in ways that build confidence, future growth, and sales.
CRAFT Agency knows the rhythm of a news cycle and how to create a trend. We work with major print, broadcast and digital outlets based on an assessment of the current news agenda, the urgency of your message and the likelihood of coverage. The publicity process is collaborative. CRAFT Agency ensures that your message is strategically crafted and carefully written. Understanding your thinking and approach to business and your brand is critical.
Growing up listening to everything from the Police to Marvin Gaye to Elton John on her father’s 8-track, Anne began to understand and appreciate music from a young age, and recognized how powerful it could be. With an EMMY Award winning grandfather and a father who specialized in PR, the worlds of entertainment and publicity created a burning desire to make her footprint in this industry. While interning at Power 106 in Los Angeles, Anne realized that many artists were in desperate need of a voice – Someone who could take them to the masses, and discover proper outlets in which to do so. She began her independent career in publicity with a large focus in the urban market, representing clients and working on projects with the likes of Jelly Roll, Snoop, Xzibit, G Unit (Olivia, Lloyd Banks), Tre Da Truth, and many more. She discovered Interscope Records Recording Artist Colby O’Donis at age 15, and assisted in the introduction to Interscope Executives to get his deal in place.
Representing clients such as Angela and Vanessa Simmons, A$AP Ty Y, two time EMMY Award Winning, Platinum selling hip hop violinist Damien "Dame" Escobar, two time GRAMMY Nominated Universal Records Recording Artist and winner of NBC's The VOICE Jermaine Paul to name a few, CRAFT Agency is creating a star-studded empire and leaving it's footprint on this industry.
Anne feels so lucky to wake up and do what she loves everyday – Give her clients a voice. Her mantra, “I don’t want to be rich, I want to be right,” rings true when you hear her speak about her clients. One of Anne’s favorite things is accomplishing goals people say could never happen. "Impossible" is not in her dictionary. Anne says that the greatest feeling is knowing when you’ve found the next superstar, and then having the world agree with you.