About

About Chaos x Magic

Chaos x Magic is an independent Amsterdam-based creative agency founded by globally awarded CCOs Zack McDonald and Nils-Petter Lövgren.

The agency embraces the chaos of today to help brands find their magic. Built for speed, craft, and cultural relevance, it shape-shifts to tackle the kinds of creative and business challenges that large processes and complex structures often struggle to solve.

In its first two years, Chaos x Magic has delivered global work for brands including LEGO, IKEA, Absolut, and Martell, earning recognition for entertainment-led storytelling, cinematic craft, and culturally resonant ideas.

Recent projects include the recent global campaign for LEGO’s World Play Day ‘26 starring Jason Momoa, LEGO's Never Stop Playing featuring Tom Holland; LEGO’s Cataclaws is Coming to Town,  IKEA's Do Something, Change Everything; and Absolut's Born To Mix.

Founded to be infinitely modular, accidentally global, and endlessly curious, Chaos x Magic believes creativity works best when it brings people together.

chaosxmagic.com