Charles River Interactive helps clients meet their varied business goals through cutting-edge search engine marketing (SEM) and social media strategies. CRI is made up of industry-leading organic search, paid search and web analytics experts, as well as experienced project and account managers. CRI takes a highly consultative approach to developing holistic SEM strategies that are backed by data and designed to meet clearly identifiable business goals. Account teams work closely with clients to educate website stakeholders on the key components of search and we strive to integrate search marketing principles throughout each aspect of a client’s overall marketing strategy.