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L/CERTIFIED BY LEXUS
Chatham Parkway Lexus announces a new brand of Lexus vehicles. Goodbye “Lexus Certified Pre-owned.”  Hello, “L/Certified by Lexus.”  Lexus is excited to announce the launch of a new approach to and name for the Lexus Certified Pre-Owned Program.  L/CERTIFIED BY LEXUS is the beginning of a new era for our brand and the Luxury CPO segment.  L/Certified by Lexus will speak to the emerging luxury CPO consumer in a new and engaging way by creating more emotional, aspirational messaging that drives desire for the Lexus brand.  By creating a robust and differentiated platform, we will be prepared to take advantage of growing certified pre-owned inventory, as well as elevating the brand to a whole new level.  Just as Lexus did in the 90s by launching “Certified Pre-owned”, L/Certified will once again elevate the pre-owned car-buying experience to a new level.