The CCI serves as the premier destination for the millions of athletes and fans of the spirit industry. An interactive, multi-platform destination, CCI provides the latest emerging media technology offering spirit audiences maximum reach and capability to extend and leverage its brand through domestic and cross-cultural mediums.Cheer Channel aims to provide an international platform for the spirit community to access spirited news, fashion, and events as well as to be part of original content as it is created and displayed through branded entertainment.