Childhood's Dream Ltd is a family run business, started in 2008, and situated in central Winchester, just off the Upper High Street in Southgate Street. The company aims to provide an exciting shop to explore for children and adults alike, where lots of fascinating toys may be found.

The company's strapline is '...for brilliant toys made to last' and its buyers always have this in mind when choosing toys for the shop. It is important that the toys we offer are well made, of high quality, and with lots of play value. The intent is to become known within Winchester and the surrounding area as the best toyshop to visit for affordable toys that will withstand many years of play.

The company has built up a range of suppliers that the company's ethos in the toys that they supply.

Popular ranges include those from:

Moulin Roty - a French company that provides soft toys suitable for playing with from birth, and wooden toys including a beechwood stove and sink, rocking horse and sit-and-ride toys

Kathe Krüse - a German company that has been making dolls for over 100 years. They supply soft baby toys as well as many different dolls, including Waldorf dolls, which are handmade using all natural materials

Haba - a German company that provides a wide range of toys and gifts, including wooden baby toys, jigsaws, jewellery, and pretend playfood

Plan Toys – Plan provide a large variety of toys made from rubberwood which are extremely popular. We stock four different types of Plan dolls' house, together with a wide range of wooden furniture, several different pull-along toddler toys, and working vehicles such as a fire engine and a tractor

Travis Designs – a company based in the UK that provides a range of very popular dressing-up clothes, all of which are made with great attention to detail and are superb quality

Vah Konstein – a small German, family run company that provides wooden swords and shields, knights' helmets, each complete with ostrich feather,and linen surcoats

Crafty Kids – a Fareham based company that provides puppet-making kits made of recycled materials

Usborne Books – Usborne are well known for the quality of their books, and we stock a wide range chosen for their links to other items in our stock, and also for their play-value. Jigsaw books and 'see inside' books are particularly popular

Barefoot Books – a small independent publishing company that provides interesting board books and jigsaws

Alphabet Jigsaws – a small Irish company that makes handcut wooden jigsaws

Twizler – a small UK company that provides our range of birthday cards

I'm Toys – I'm provide us with sit-and-ride toys and wooden baby toys, made from sustainable rubberwood

Eitech – a German company that makes metal construction kits for ages 6 and upwards. Lots of different things can be made from the kits, including cranes, tracked vehicles and even a ferris wheel

Fagus – in their workshop for the handicapped in Germany, Fagus makes beechwood vehicles using all traditional methods. Their products do not contain any nails, screws or staples, and are extremely sturdy

MintyHen – a UK based company that supplies soft playsets for toddlers.

In May 2009, the company launched its Online Shop, providing the same range of products.