Founded in 2014, ChoicePond is a tech start-up founded in Washington DC. Its platform is an online marketplace, exclusively for homecare professionals and can be accessed for free by its’ users. ChoicePond utilizes the reverse bidding model allowing users to search for professionals such as painters, plumbers, general contractors, maids, movers, handyman, cleaners among others, and tag them to receive bids for any home care/improvement projects.