Circle®Brands is an idea-centric, integrated design firm that develops strategic brand identities, messaging and marketing solutions. Our dedicated band of brand architects are passionate about creating distinct brand, product and service names, taglines, slogans and logos.
Our strength and distinction is in helping customers see a company's value in an instant, and our naming philosophy is grounded in the inherent power of familiarity and repetition (known as the science of memetics), which effectively captures the consumers' attention and communicates your company's merit and difference to create preference and purchase. We subscribe to and incorporate the highly scientific, yet universally ignored, study of “human nature” and “common sense” to create powerful names, phrases and visual identities that elicit instant brand resonance, memorability and top-of-mind awareness with your audience.
Circle®Brands is the brand messaging division of an award-winning multi-disciplinary design group that incorporates the specialties of advertising and marketing, public relations, interior design (brandscaping) and music. We can draw upon these disciplines to consult and work with you directly on a comprehensive, holistic program for your overall brand strategy or in concert with your existing marketing and advertising firms.
Our objective is to help you define and amplify your company’s meaningful differentiation in order to leverage remarkability and trigger an emotional engagement in the most cost effective way. The ultimate goal is to build and align a brand and a culture in order to drive mindshare, market share and revenues. Legendary management consultant Peter Drucker said, "because the purpose of a business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation create value, all the rest are costs."