Cirrus Fitness strives to enrich lives through healthier living by creating fitness products that motivate and inspire athletes, students, alumni and fans to reach their fitness goals. The motivation and inspiration is derived from the collegiate and professional license marks featured on the fitness equipment. Cirrus Fitness designs and showcases custom branded fitness equipment with school/team logos and colors. Cirrus Fitness products will motivate its users to go the extra mile, do one more rep, train harder and train longer through inspirational products.