In simple terms, SEO (or search engine optimisation) is the process of getting more traffic from the natural or organic results in the search engines – not from the ads or picture ads on the page. There are two main aspects to this – on page SEO and off page SEO.
You may have heard of some of the techniques involved in both of these. Such things as link building, social media, keyword research, meta titles and content writing. If you want to be on page one of Google, there is no magic formula which works for every site. It depends on the level of competition, what the goals of your business are, who you are selling to and many other things.
Using Pay Per Click or Adwords can get you on to page one of Google, Yahoo and Bing in a matter of hours. Your ads appear at the top and side of the search pages and you only pay if someone clicks on them. Sounds easy – the difficult part is ensuring you don’t spend too much to get an order.
We at ClickOnYou have the skills in keyword research and knowing how to use the many different settings in your campaign to make sure you get a good return on your investment.