From DirecTV to Data Drive Thru (DDT) to APMEX I have excelled in driving revenues for start-up and high growth companies. I have a history of rapidly increasing revenue through sales and marketing strategies and tactics that have been proven successful in four different industries. I have been fortunate enough to have the opportunity to build, lead and mentor sales and marketing teams to record setting results by integrating online (PPC, SEM, email) with offline channels (TV, radio, print) and sales teams (field reps, call centers) for B2C/B2B/B2G companies in the financial services / precious metals investing, consumer electronics, healthcare, and hospitality industries.
As the Sr. VP of Marketing for APMEX (the world's largest online site for precious metals investing with over 3,500 SKUs) I doubled revenue from within a year using a digital budget which included PPC, SEM, Social Media, Sales Training and Sales Support. I also doubled their margins, doubled email marketing revenue, decreased cost per acquisition and tripled the customer base. The percentage of corporate revenue generated through innovative marketing campaigns driving calls into the sales/account managers organization went from 2% in 2010 to 27% in 2011.
Clint Hughes on CNN
Clint Hughes selling For Dummies
Clint Hughes selling The Tornado on live TV - QVC