Introducing COLLABORATE! SPORTS & ENTERTAINMENT. Creating Brand Partnerships X For Added Relevance & Value.

Bringing to the Middle East internationally based (whilst also working with locally based) Sports & Entertainment Personalities to help support, inspire & bring to life brand marketing campaigns.

Additionally, through a network of leading Supplier Brands, Sportswear & Footwear requirements for team uniforms or sports activities can be fulfilled for businesses across the region.

Originally from the UK, Sunny Singh has over 20 years of experience including 8 years most recently in the Middle East. Brands worked on behalf of include:  Qatar Sports Investments (QSI), adidas, Reebok, Umbro, Manchester United, IMG, Leo Burnett, McDonald’s, Dunlop, Slazenger, Lonsdale, Everlast & Kangol. Major events worked in partnership with, on behalf of Brands include: FIFA World Cup, UEFA European Championships, Olympics, Wimbledon & Roland Garros Tennis Championships, World Title Fight nights, MTV EMAs to mention just a few. With leading Sports & Entertainment personalities connected to the brands and relationships developed over time with internationally renowned Sports & Entertainment Talent Management companies as a result.