An independent UK illustration and clothing label. Started by artists with a fair trade and organic ethos and a desire to leave a legacy of imagery and collaboration, we call ourselves the illustrated storytellers and think that rather than design alone, why not have stories behind the illustrations you wear or hang at home?

The label is spearheaded by the provocative illustrations of Tomoya Hiramatsu and all projects are curated by Sebastian Stobbs. The two friends founded the label after leaving Central St Martins Art College and wanting to turn their love of illustration and print into a livelihood that would fund their art habit.

Based in East london, we trade in spitalfields, festivals, wholesale and online retail. We have gallery shows and sell limited edition art as well as clothing carefully sourced from Fairly traded and sustainable sources. We aim to raise awareness on social issues as well as be a vehicle of commerce!

Please be in touch or see our website for more info and bio!