Consumer Logic is a full-service marketing and opinion research company specializing in the conceptual planning of methodology for research projects, and continuing in the process of collection, analysis, and interpretation of research data and information.
We are active members of the following organizations: Tulsa Chamber of Commerce, Better Business Bureau, the American Marketing Association (AMA), the Marketing Research Association (MRA), and the Council for Marketing and Opinion Research (CMOR). Here are a few other organizations we have joined: Greater Tulsa Hispanic Chamber of Commerce (GTHCC), American Indian Chamber of Commerce in Oklahoma (AICCO), and we are recognized as a minority-owned business.
History of the CompanyIn 1977, Gayle Jarrett founded Gayle's Force, Inc. primarily as a door-to-door data collection service. During the1970's and 1980's the company added focus groups, phone interviewing, and mall interviewing services, and operated as Gayle's Force/Tulsa Surveys. We eventually moved out of mall interviewing, and concentrated on focus group recruiting and facilitation, and national telephone interviewing services. In 1999, we changed our company name to Consumer Logic, Inc. to reflect a widening range of data collection and field research services.
ServicesOur primary business is fieldwork - quantitative data collection and qualitative research recruiting and facilitation. Specific services offered by Consumer Logic include:
*Local and National telephone interviews - including CATI telephone interviewing
*Local and National qualitative research recruiting, coordination, and facilitation
*Data processing and tabulation
*Central Location Testing