About

Expert marketing analysis,
consulting and pragmatic solutions for
strategic and tactical plans backed with 25 years of
experience in all areas advertising and media.
Deep channel experience in digital, mobile, experiential
and traditional mass media. Cross-platform multimedia
planning, execution and optimization.
Target, Market and Competitive
SWOT Analysis (Strengths,
Weaknesses, Opportunities and
Threats) with actionable
recommendations, pro-forma and
cash flow predictive projection
capabilities.
We test using key performance indicators to measure results and
then leverage the data to optimize creative, messaging and media mix.
Objectives are unique to each campaign, but the results
should be ubiquitous – “Up and to the right.” – Which is cool.