CowboyWay.com has been owned and operated by Bill and Emma Carpenter since it debuted on the Web in 1999. The Carpenters have years of experience in the ranching and livestock industries, and were co-owners of the now retired Carpenter Rodeo Company. CowboyWay.com features cowboy and horse how-to articles, free classified ads, a cowboy dictionary, a large collection of cowboy, rodeo, and horse photographs, and more.