Creative is the worldwide leader in digital entertainment products for the personal computer (PC) and the Internet.
Creative was founded in Singapore in 1981 with the vision that multimedia would revolutionize the way people interact with their PCs. Famous for its
Sound Blaster sound cards and for launching the multimedia revolution,
Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed
ZEN line of
digital audio players. The company's innovative hardware, proprietary technology, applications and services enable consumers to experience
high-quality digital entertainment - anytime, anywhere.
Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. The European network consists of numerous Local Sales Offices (LSOs) strategically located throughout Europe, and its headquarters at the European Operations and Technical Center (EOTC) in
Dublin, Ireland. While the LSOs provide localized sales and marketing support, the EOTC acts as the central hub to
Creative's fast growing European business, providing efficient and customized product supply to the European market. It also provides strategic customer support to
Creative's sales offices in
Benelux,
Denmark,
Germany,
Italy,
Poland,
Portugal,
Russia,
Spain,
Sweden and the
UK.