About

The Creativity Institute is an educational toy store and information resource dedicated to helping to bring out creativity in children. Through our toy selection and articles featured on creativityinstitute.com, we do everything we can to try to help parents an teachers nurture creativity with helpful hints, advice and suggested activities.

For years, we've explored every nuance of creative development. Our jobs depended on our abilities to "think outside the box" and guide others to stretch creative muscles. We've attended seminars, studied books and articles, led brainstorming sessions by the hundreds and tried out countless idea exercises, ultimately attaining a pretty good idea of what works and what doesn't. With the knowledge we've acquired through experience, combined with information from the academic experts, we've selected toys we believe can help develop creativity in children, whether the creative process comes naturally to them or not.

At The Creative Institute, it all comes down to this. We don't believe every child can or should strive to be the next Picasso or Beethoven. We do believe that every child will benefit from accessing and developing his or her own creative resources. Creative ability at any level can enhance life satisfaction and career success, no matter what occupational avenue your child ultimately chooses.

At The Creativity Institute, we handpick each educational toy, every play item, each piece of furniture and every musical instrument based on its potential for developing vital creative resources in your child. Toy, oversized foam building blocks, puppet theaters and puppet stages and people and animal hand puppets, art supplies and children's easels, play tents and a range of educational toys. The scale and durability of many of these toys make them perfect for classrooms, day care centers and waiting rooms, too.

The benefits of nurturing creativity can be profound, offering children tools for success in all endeavors athletic, artistic or academic. And this is the advantage we all wish for our children and why creative toys and activities are so important throughout childhood.