While doing product reviews was rewarding, it did not really help pay the bills. The next progression naturally was to feature the item being reviewed on the review website! So our ecommerce
website was born. It also seemed natural that while we would sell the product we were reviewing, we would sell related products and give our valued customers a choice of the item we were
reviewing and selling and other similar items. Well, one thing leads to another and so we are now selling many, many products.