About

Cruxy are growth intelligence specialists partnering with private equity firms and their portfolio companies to unlock P+L impact and preserve and grow value. Specialising in product + pricing strategy and implementation, Cruxy operates at the intersection of finance and technology, where precision meets provocation.

With over 180 high-growth projects delivered and engagements with more than 40 capital markets fintechs and 25+ PE firms (ranging from $1bn to $100bn AUM), Cruxy is trusted to interrogate assumptions, challenge norms and drive scale.

The firm’s proprietary pricing intelligence engine, Cortex, combines up to 2 billion data points to deliver precision, with entity-level data across buy-side, sell-side and global markets.

Founded by Carrie Osman, Cruxy has grown entirely without external investment — a rare distinction in a market awash with VC-backed consultancies.