DDB has always believed that ‘creativity is the most powerful force in business’. Today, we use that creativity to develop ideas that people want to play with, participate in, and pass on. We call this social creativity.

DDB Group Asia Pacific is a cohesive collaboration of global businesses, including the world’s most awarded advertising agency, DDB; the world’s leading digital agency and Media’s Digital Agency of the Year for 2009, Tribal DDB; the global leader in data-driven marketing and analytics, RAPP; and DDB Health, a specialist agency dedicated to servicing the healthcare and medical field. Group capabilities also include design, sales promotion and public relations orientated agencies in specific countries. It is comprised of 21 offices in 14 countries across the region and is part of the DDB Worldwide communications network.