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Specializing in strategic direct marketing copywriting support for fast-growth companies through multi-national Fortune 100 firms.
INDUSTRY/VERTICAL EXPERIENCE: Business supplies and services, healthcare, technology and software (desktop and enterprise-level/SaaS), travel/resort, consumer products, Education (K-12; adult vocational; virtual education platforms,) specialty retail, big box retail, financial services, human resources products and solutions, employment law and hiring solutions, nutrition/fitness products and services, senior consumer demographic.
ONLINE Copywriting Experience: optimized web sites, landing pages, online video, email marketing campaigns, enewsletters/blogs, PURL campaigns, trans-promotional marketing, e-commerce, white papers, case studies, banner ads, display ads, much more.
MAIL & PRINT Copywriting Experience: Direct mail campaigns, print advertising, trans-promotional mail, sales collateral, C-level, business development and sales team PowerPoint presentations, brand and private-brand positioning, loyalty programs, catalogs, white papers, case studies, in-store/shopper marketing, retail print advertising, marketing brochures, company taglines, product naming, special-focus reports, newsletters, much more.
Actively engaged in all emerging trends and opportunities via:
SearchEngine Land, Sphinn, Target Marketing, TM Tipline, Direct Marketing, Multi-Channel Merchant, NRF Smart Brief Retail, IAB Smart Brief Interactive, Catalog Success, Harvard Business Publishing Hotlist, Wall Street Journal, South Fla Business Journals, Matt Cutts Gadgets, Google and SEO, and other respected business and consumer publications.