About

DYR Marketing (DYRMarketing.com) is a strategic branding and media consulting firm founded by veteran media leader Denise Yvonne Rohrer. Designed to bridge the gap between high-level brand strategy and boots-on-the-ground media execution, DYR Marketing brings senior-level agency executive expertise directly to growing brands, enterprise organizations, and private equity portfolio companies.

Modern media ecosystems demand more than isolated ad spend. They require cohesive strategy across brand vision, channel execution and performance analytics. DYR Marketing empowers leadership teams to build sustainable, high-impact growth frameworks by uniting brand identity with data-driven media execution.

Core Consulting Services & Solutions:

• Fractional CMO & Strategic Leadership: Embedded executive oversight to align high-level business growth goals with channel execution and budget allocation.
• Media Team Ownership & Strategy: Structuring, mentoring, and directing internal media teams across search, social, programmatic, and out-of-home channels.
• Integrated Brand & Performance Positioning: Connecting brand storytelling to lower-funnel acquisition metrics for maximum capital efficiency and ROI.
• Agency Selection & Media Audit Oversight: Independent evaluation of agency partners, media plans, fee structures, and marketing performance.

Whether auditing omnichannel media spend, restructuring internal marketing teams, or steering next-phase growth, DYR Marketing helps organizations own and direct their media future.

To learn more or schedule a strategic consultation, visit DYRMarketing.com.