The idea is simple: to try and make $1m (US) by selling 1,000,000 pixels for $1 each. Hence, ‘Da Million Dollar Homepage". The main motivation for doing this is to pay for my studies, debts and get something new started.
So, everyone is welcome to buy my pixels, which are available in 100-pixel 'blocks' (each measuring 10x10 pixels). You will see the homepage is divided into 10,000 of these 100-pixel blocks (hence there are 1,000,000 pixels in total). The reason for selling them in 100-pixel blocks is because anything smaller would be too small to display anything meaningful.
You can buy as many pixels as you like, as long as there are some available (see the live stats in the top right corner of the page). When you buy some pixels, you can then display an image/ad/logo of your choice in the space you have purchased. You can also have the image click through to your own website. However, no obscene or offensive images are allowed.
The pixels you buy will be displayed on the homepage permanently. The homepage will not change. Using some of the money I make from the site, I guarantee to keep it online for at least 5 years, but hopefully much longer. I will use the remaining money to launch other interested projects for you guys. So, in the long run, I believe the pixels will offer good value. You will have a piece of web history!